Great Source for Dog Marketing Intelligence

Barriers to entry are low in many sectors of the dog-related industry.  Which means that there are many small businesses marketing products and services for dogs and other pets.  Many dog product entrepreneurs are fueled by their passion to solve a problem they experienced with their own pets which inspired them to launch their business. … Read more

PetCoach Comprehensive In-Store Dog Support System

My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched,  The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box.  The segment … Read more

Furniture Grade Dog Crates are going strong

More than ten years since I first noticed the brand, I’m pleased to see that the furniture grade dog crates by DenHaus are still available.  The only one that looks large enough for a Bull Terrier is the TownHaus which is a rather traditional styled wood piece in a rectangular shape. At close to $400 … Read more

Marketing In the Gray Zone with Canine Cannabanoids

Products including hemp for dogs as well as humans are being introduced and promoted at a breakneck pace.   The editor of Petfood Industry weighed in on this topic in the July 2018 issue.  One of the most interesting things about this trend from a marketing standpoint is the legal standing not only of these products … Read more

Promoting Michigan Dog Events, Products, and Services

The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan.   Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide,  published by her sister who … Read more

I’m Back!

  I’m back from my hiatus from blogging while I was working at Pet Supplies Plus in their corporate headquarters, aka Pet Central as a Marketing Analyst. I thought my job and this blog might be a little too close for comfort for their social media policy. That job was eliminated in January, so I … Read more

Bingo Pet Salon Offers Upscale Pet Services

Southeast Michigan’s local MetroMode media outlet reported on Bingo Pet Salon an upscale pet business opening in Royal Oak, one of the hippest inner ring Detroit suburbs. Bingo Pet Salon offers a contemporary look and feel and in addition to dog and cat grooming services, offers pet sitting and locally made specialty pet products, including … Read more