Marketing Musings of a Dog Enthusiast
There is an interesting subset of dog food customization and delivery that I’m seeing more references to lately. If you search for “Custom Dog Food”, Google returns over 43 million results. I have a problem calling it customized dog food, because as far as I can tell, each brand presents a limited number of options, … Read more
Barriers to entry are low in many sectors of the dog-related industry. Which means that there are many small businesses marketing products and services for dogs and other pets. Many dog product entrepreneurs are fueled by their passion to solve a problem they experienced with their own pets which inspired them to launch their business. … Read more
My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched, The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box. The segment … Read more
More than ten years since I first noticed the brand, I’m pleased to see that the furniture grade dog crates by DenHaus are still available. The only one that looks large enough for a Bull Terrier is the TownHaus which is a rather traditional styled wood piece in a rectangular shape. At close to $400 … Read more
Products including hemp for dogs as well as humans are being introduced and promoted at a breakneck pace. The editor of Petfood Industry weighed in on this topic in the July 2018 issue. One of the most interesting things about this trend from a marketing standpoint is the legal standing not only of these products … Read more
The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan. Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide, published by her sister who … Read more
Grain free dog foods are the fastest growing segment of the dog food market, up 9% in the past year, while sales of foods with grains are down slightly. Over half of all new dog foods introduced in 2017 were grain free, and companies that stated earlier they would not jump on the grain free … Read more
I’m back from my hiatus from blogging while I was working at Pet Supplies Plus in their corporate headquarters, aka Pet Central as a Marketing Analyst. I thought my job and this blog might be a little too close for comfort for their social media policy. That job was eliminated in January, so I … Read more
This week the New York Times reported on a new cable channel, Dog TV; the story was also picked up by MediaPost. The first thought that came to my mind, was how are they monetizing this? What advertiser in their right mind would buy space targeted to the canine demographic? Turns out it’s a pay … Read more
Pet Product News reported on a co-marketing promotion between two of food giant Nestle’s divisions, Jenny Craig weight loss and Purina pet foods work together to promote weight loss for both pet owners and their pets. Project Pet Slim down is marketed through veterinarians as a New Years resolution for the pet and is not … Read more