Marketing Musings of a Dog Enthusiast
MediaPost reports that AOL has just launched a pet portal named PawNation.com. This news comes just shortly after Yahoo! closed its Pets section, integrating that content into its Shine lifestyle section. Purina, noted as the launch sponsor seems to be the only display advertiser at present, although text ads also appear in some sections. The … Read more
I spent last weekend at the Midland Michigan Kennel Club dog shows. These are fairly small shows with a limited number of vendors, but it’s the second all breed show I’ve attended in the past month where Canidae had a booth. This is a brand I’ve been familiar with as a holistic, high quality dog … Read more
A new follower on Twitter looked like a dog person, so I followed back and then she sent me a direct message (DM) which is not uncommon. She invited me to contact her for dog training advice, again not that uncommon, especially since you’d have to dig through my Linkedin profile that I reference on … Read more
Pet Food Industry News reports that Mars’ Pedigree brand will launch vegetarian dog food in India. These products are meant to appeal to vegetarian owners, and according to an article in MyDigitalLifeFC, more than half of all Indian dog owners would prefer to feed vegetarian. Although we tend to think of dogs as carnivores, they … Read more
The New York Times featured an article about a trend toward more dog friendly hotels; which also notes that some of these are not really so friendly toward dogs over a certain size limit. This is similar to JetBlue which hypes its JetPaws program – limited to dogs that fit under the cabin seat, the … Read more
Can’t resist some shameless self promotion. I recently got word that a dog I bred, Woodrow, will be in the fall Drs Foster & Smith dog supplies catalog. Woodrow’s owner, Doug Nartker, told me a dog trainer in the area had suggested Woodrow as a potential model. Woodrow and the company are located in Northern … Read more
Ad Age shared a report from Martin Lindstrom regarding a clever dog food product placement in Venezuela. Master Dog food was a sponsor of the reality show La Granja Vip – a version of an international reality format known as The Farm. They wanted to integrate their brand with the show and decided to have … Read more
I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago. His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet … Read more
Honda showed an even dog-friendlier version of its Element, 2007 DogCar of the Year winner at the New York Auto Show this week according to an Automotive News newscast. Jalopnik’s coverage includes photos of the Honda Element Dog Friendly edition which features a dog bed, pet restraints, rear ventilation system, no-spill bowl and dog ramp. … Read more
I went down to Knoxville with a couple of my siblings recently to visit my Mom. While we were there we visited the local Food City to do some shopping and my sister signed up for a shopper card to get a discount on her purchase. While checking out I noticed that there was an … Read more